Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Research on low student engagement with the university
Did you know many Jefferson students aren’t making the most of the university’s resources?
Did you know many Jefferson students aren’t making the most of the university’s resources?
Did you know many Jefferson students aren’t making the most of the university’s resources?
Did you know many Jefferson students aren’t making the most of the university’s resources?
Many Jefferson students miss out on the university’s resources and campus activities, leading to low engagement and making student life less vibrant than it could be
Many Jefferson students miss out on the university’s resources and campus activities, leading to low engagement and making student life less vibrant than it could be
Many Jefferson students miss out on the university’s resources and campus activities, leading to low engagement and making student life less vibrant than it could be
Many Jefferson students miss out on the university’s resources and campus activities, leading to low engagement and making student life less vibrant than it could be
My role
My role
My role
My role
UX Researcher
UX Researcher
UX Researcher
UX Researcher
Tools
Tools
Tools
Tools
Figma, Miro, Jira, Figjam, Loom
Figma, Miro, Jira, Figjam, Loom
Figma, Miro, Jira, Figjam, Loom
Figma, Miro, Jira, Figjam, Loom
Duration
Duration
Duration
Duration
12 weeks
12 weeks
12 weeks
12 weeks
Team
Team
Team
Team
3 teammates
3 teammates
3 teammates
3 teammates
How big is the problem?
How big is the problem?
How big is the problem?
How big is the problem?
54%
students feel that activities are not catering to their preference
students feel that activities are not catering to their preference
students feel that activities are not catering to their preference
students feel that activities are not catering to their preference
71%
international students feel isolated from the campus community
international students feel isolated from the campus community
international students feel isolated from the campus community
international students feel isolated from the campus community
32%
student spend zero hours on extra-curricular activities
student spend zero hours on extra-curricular activities
student spend zero hours on extra-curricular activities
student spend zero hours on extra-curricular activities
Why is this problem important?
Why is this problem important?
Why is this problem important?
Why is this problem important?
01
01
01
01
Thomas Jefferson University offers a perfect balance of academics and extra-curricular activities. Our project addresses the disconnect between the student life and the university
Thomas Jefferson University offers a perfect balance of academics and extra-curricular activities. Our project addresses the disconnect between the student life and the university
Thomas Jefferson University offers a perfect balance of academics and extra-curricular activities. Our project addresses the disconnect between the student life and the university
Thomas Jefferson University offers a perfect balance of academics and extra-curricular activities. Our project addresses the disconnect between the student life and the university
02
02
02
02
Lack of effective communication and insufficient resources prevent students from participating in activities at TJU and experience the culture
Lack of effective communication and insufficient resources prevent students from participating in activities at TJU and experience the culture
Lack of effective communication and insufficient resources prevent students from participating in activities at TJU and experience the culture
Lack of effective communication and insufficient resources prevent students from participating in activities at TJU and experience the culture
Enhance student experience
Enhance student experience
Maximize the university experience
Maximize the university experience
Improve current
recruitment strategy
Improve current
recruitment strategy
Develop a student
engagement plan
Develop a student
engagement plan
Identifying problem space
Identifying problem space
Identifying problem space
Identifying problem space
How might we help Jefferson students better discover and engage with university resources by creating more accessible, engaging, and visible opportunities, so they can make the most of their campus experience?
How might we help Jefferson students better discover and engage with university resources by creating more accessible, engaging, and visible opportunities, so they can make the most of their campus experience?
How might we help Jefferson students better discover and engage with university resources by creating more accessible, engaging, and visible opportunities, so they can make the most of their campus experience?
How might we help Jefferson students better discover and engage with university resources by creating more accessible, engaging, and visible opportunities, so they can make the most of their campus experience?
Meet our users
Meet our users
Meet our users
Meet our users
Kahan is an international student, trying to adjust in the new city. He feels isolated as he misses out on events due to lack of awareness
Kahan is an international student, trying to adjust in the new city. He feels isolated as he misses out on events due to lack of awareness
Kahan is an international student, trying to adjust in the new city. He feels isolated as he misses out on events due to lack of awareness
Carrington is an American student, who loves to explore the city and try new cuisines but she’s on a tight budget which restricts her interests
Carrington is an American student, who loves to explore the city and try new cuisines but she’s on a tight budget which restricts her interests
Carrington is an American student, who loves to explore the city and try new cuisines but she’s on a tight budget which restricts her interests
User Persona
User Persona
User Persona
User Persona
Pain Points
Pain Points
Pain Points
Difficulty in finding resources relevant to international students
Difficulty in finding resources relevant to international students
Difficulty in finding resources relevant to international students
Events lack diversity and do not cater to broad range of student preferences
Events lack diversity and do not cater to broad range of student preferences
Events lack diversity and do not cater to broad range of student preferences
Needs
Needs
Needs
A platform, where he gets all the information about events
A platform, where he gets all the information about events
A platform, where he gets all the information about events
Student discounts for food, activities, and events happening in the city
Student discounts for food, activities, and events happening in the city
Student discounts for food, activities, and events happening in the city
Feels
Feels
Feels
Isolated
Isolated
Isolated
Frustrated
Frustrated
Frustrated
Motivated
Motivated
Motivated
Curious
Curious
Curious
About
About
About
“ I get to explore Philadelphia with my friends but I’m on a tight budget which restraints me from travelling and doing activities ”
“ I get to explore Philadelphia with my friends but I’m on a tight budget which restraints me from travelling and doing activities ”
“ I get to explore Philadelphia with my friends but I’m on a tight budget which restraints me from travelling and doing activities ”
Research Objectives
Research Objectives
Research Objectives
Research Objectives
Understand student perception of the university
Understand student perception of the university
Understand student perception of the university
Understand student perception of the university
Compare strategies with other universities
Compare strategies with other universities
Compare strategies with other universities
Compare strategies with other universities
develop a student engagement plan to increase their involvement
develop a student engagement plan to increase their involvement
develop a student engagement plan to increase their involvement
develop a student engagement plan to increase their involvement
Research Methods
Research Methods
Research Methods
Research Methods
Closed card sorting
18 usability tests
3 stakeholder
interview
Secondary Research
Secondary Research
Secondary Research
Secondary Research
Secondary Research
Surveys
Surveys
Surveys
Surveys
42 Student Interviews
42 Student Interviews
42 Student Interviews
3 Stakeholder
Interviews
3 Stakeholder
Interviews
3 Stakeholder
Interviews
Closed Card
Sorting
Closed Card
Sorting
Closed Card
Sorting
18 Usability Testing
18 Usability Testing
18 Usability Testing
Analyzing the Research
Analyzing the Research
Analyzing the Research
Analyzing the Research
We conducted interviews and surveys to gather quantitative and qualitative data. The information gathered from secondary research and card sorting helped us refine the focus & identify the root cause of the problem.
We conducted interviews and surveys to gather quantitative and qualitative data. The information gathered from secondary research and card sorting helped us refine the focus & identify the root cause of the problem.
We conducted interviews and surveys to gather quantitative and qualitative data. The information gathered from secondary research and card sorting helped us refine the focus & identify the root cause of the problem.
We conducted interviews and surveys to gather quantitative and qualitative data. The information gathered from secondary research and card sorting helped us refine the focus & identify the root cause of the problem.
Barriers preventing students from participating in activities
Barriers preventing students from participating in activities
Barriers preventing students from participating in activities
Ways to find out about events in the in the university
Ways to find out about events in the in the university
Ways to find out about events in the in the university
Ways to find out about events in the in the university
Awareness about the activities and opportunities available
Awareness about the activities and opportunities available
Awareness about the activities and opportunities available
Awareness about the activities and opportunities available
User Journey Map
Affinity Mapping
Card Sorting
Drawing insights from student interviews and surveys, we developed a journey map to identify pain points within the entirety of student’s engagement with both the university and the city. The process revealed that budget constraints and a lack of awareness stood out as the primary reasons for students disengaging from the university and the city
User Journey Map
Affinity Mapping
Card Sorting
Drawing insights from student interviews and surveys, we developed a journey map to identify pain points within the entirety of student’s engagement with both the university and the city. The process revealed that budget constraints and a lack of awareness stood out as the primary reasons for students disengaging from the university and the city
User Journey Map
Affinity Mapping
Card Sorting
Drawing insights from student interviews and surveys, we developed a journey map to identify pain points within the entirety of student’s engagement with both the university and the city. The process revealed that budget constraints and a lack of awareness stood out as the primary reasons for students disengaging from the university and the city
User Journey Map
Affinity Mapping
Card Sorting
Drawing insights from student interviews and surveys, we developed a journey map to identify pain points within the entirety of student’s engagement with both the university and the city. The process revealed that budget constraints and a lack of awareness stood out as the primary reasons for students disengaging from the university and the city
User Journey Map
Affinity Mapping
Card Sorting
Drawing insights from student interviews and surveys, we developed a journey map to identify pain points within the entirety of student’s engagement with both the university and the city. The process revealed that budget constraints and a lack of awareness stood out as the primary reasons for students disengaging from the university and the city
Key Insights
Key Insights
Key Insights
Key Insights
40/42
students are unaware of the experiences available in the university
students are unaware of the experiences available in the university
31/42
students feel timing and event diversity hinder them to participate in it
students feel timing and event diversity hinder them to participate in it
37/42
students perceive some events as financially inaccessible
students perceive some events as financially inaccessible
High- fidelity wireframes
High- fidelity wireframes
High- fidelity wireframes
High- fidelity wireframes
Based on the key insights from the research synthesis, we redesigned the university’s current mobile app. We found multiple loopholes in the current app starting from navigation difficulties, less interactive, inconsistent style guide etc.
Based on the key insights from the research synthesis, we redesigned the university’s current mobile app. We found multiple loopholes in the current app starting from navigation difficulties, less interactive, inconsistent style guide etc.
Based on the key insights from the research synthesis, we redesigned the university’s current mobile app. We found multiple loopholes in the current app starting from navigation difficulties, less interactive, inconsistent style guide etc.
Based on the key insights from the research synthesis, we redesigned the university’s current mobile app. We found multiple loopholes in the current app starting from navigation difficulties, less interactive, inconsistent style guide etc.
The redesigned app is created to decrease the student’s cognitive load & help them easily find events and activities happening in the university and register for it
The redesigned app is created to decrease the student’s cognitive load & help them easily find events and activities happening in the university and register for it
The redesigned app is created to decrease the student’s cognitive load & help them easily find events and activities happening in the university and register for it
The redesigned app is created to decrease the student’s cognitive load & help them easily find events and activities happening in the university and register for it
Events suggestion
Events suggestion
Events suggestion
Events suggestion
Primary goal was organization of activities into well-defined categories and based on the calendar days, allowing students to easily browse and filter based on their interests
Adding a feature for users to inquire about any particular event/activity, get more details and register for it
Primary goal was organization of activities into well-defined categories and based on the calendar days, allowing students to easily browse and filter based on their interests
Adding a feature for users to inquire about any particular event/activity, get more details and register for it
Primary goal was organization of activities into well-defined categories and based on the calendar days, allowing students to easily browse and filter based on their interests
Adding a feature for users to inquire about any particular event/activity, get more details and register for it
Primary goal was organization of activities into well-defined categories and based on the calendar days, allowing students to easily browse and filter based on their interests
Adding a feature for users to inquire about any particular event/activity, get more details and register for it
Gamification
Gamification
Gamification
Gamification
Adding a gamification element to engage students and earn rewards to redeem it in restaurants and transportation in Philadelphia
Integrating a short quiz for students based on their preferred subject to earn rewards
Adding a gamification element to engage students and earn rewards to redeem it in restaurants and transportation in Philadelphia
Integrating a short quiz for students based on their preferred subject to earn rewards
Adding a gamification element to engage students and earn rewards to redeem it in restaurants and transportation in Philadelphia
Integrating a short quiz for students based on their preferred subject to earn rewards
Adding a gamification element to engage students and earn rewards to redeem it in restaurants and transportation in Philadelphia
Integrating a short quiz for students based on their preferred subject to earn rewards
Quantitative Impact & Metrics
Quantitative Impact & Metrics
Quantitative Impact & Metrics
Quantitative Impact & Metrics
We performed 18 usability tests with students to test our high-fidelity prototype. And the metrics proved it to be a success!
We performed 18 usability tests with students to test our high-fidelity prototype. And the metrics proved it to be a success!
We performed 18 usability tests with students to test our high-fidelity prototype. And the metrics proved it to be a success!
We performed 18 usability tests with students to test our high-fidelity prototype. And the metrics proved it to be a success!
18/18
students attended activities during the entire week of testing
students attended activities during the entire week of testing
17/18
students could easily navigate & register for the activities
students could easily navigate & register for the activities
92/%
event registration task completion rate
event registration task completion rate
What I learned
What I learned
What I learned
Learned to synthesize research findings and to actively involve the stakeholder and the user during the research process
Learned to synthesize research findings and to actively involve the stakeholder and the user during the research process
Learned to synthesize research findings and to actively involve the stakeholder and the user during the research process
Learned to synthesize research findings and to actively involve the stakeholder and the user during the research process
Asking open-ended questions
To remain unbiased during interviews
To remain unbiased during interviews
Diversity
Considering diverse perspectives to ensure solutions cater to everyone
Considering diverse perspectives to ensure solutions cater to everyone
Testing
Testing ideas with students helped refine solutions to be more interactive and impactful
Testing ideas with students helped refine solutions to be more interactive and impactful
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)
I’d love to chat about Design and Desserts
I’m looking forward to talk about any exciting opportunities!
juhimodi1998@gmail.com | LinkedIn
Made with (HOPE)