Website Design
A structured, scalable digital system built to support Technomark’s expanding AI portfolio
My role
UX Designer
Duration
12 weeks
Team
Me, Sandeep Nagrale
Tools
Figma, Photoshop, Illustrator
(The website is live but still under development, so you may notice a few things changing as it evolves)
What I did
What is TechnoMark?
TechnoMark is the technology and AI services branch of Pacific Accounting & Business Services (PABS), created to deliver scalable and transformative AI solutions across industries. The company specializes in ML, NLP, Intelligent Automation, CRM systems and custom AI product development.
The new website was launched to establish TechnoMark as an AI-first technology partner, highlight its technical depth, and showcase end-to-end solutions across finance, retail, logistics, healthcare, education, and manufacturing.
Impact
Each design change was grounded in user feedback and validated through testing
35%
Increase in navigation flow and content hierarchy
28%
Refined user flows and stronger call-to-action
40%
Improvement in AI product discoverability
Why was the problem before?
Before the redesign, the website lacked a cohesive brand identity, clear messaging around AI/ML offerings, and structured navigation to help users explore capabilities for their products
Fragmented Navigation
Lack of structured information architecture forced users to dig through content, increasing cognitive load and making product exploration inefficient
AI Complexity
AI/ML capabilities were presented in technical terms without context, causing users to feel overwhelmed and unsure how the solutions applied to their needs
High User Drop-off Rates
A lack of clear guidance and conversion paths led users to leave the site before engaging further or reaching key actions
User Drop-off & Low Conversion
Lack of clear CTAs and guided journeys caused users to exit before engaging with inquiries or lead-generation touchpoints
Challenge
How might we simplify complex AI solutions into a clear, intuitive digital experience that improves discoverability, builds trust, and drives qualified leads?
Solution
To address these challenges, the redesigned website focused on clarity, guided exploration, and conversion-driven UX. The solution translated complex AI capabilities into outcome-focused narratives while creating seamless user journeys.
Clear AI Value Communication
Simplified AI/ML offerings into benefit-led sections with real-world use cases, helping users quickly understand relevance and impact
Intuitive Navigation & Page Hierarchy
Reorganized information architecture with clear service categories, scannable layouts, and logical user flows to reduce cognitive load
Conversion-Focused User Journeys
Introduced strategic CTAs, lead-focused sections, and guided paths that encouraged exploration and reduced user drop-off
Old Homepage
New Homepage
KPI’s showing company’s success
KPI’s showing company’s success
Company’s global presence
Highlighting AI solutions by industry
AI solution case studies
Updated hero section
Highlighting AI Expertise
Showcasing
AI technologies used
Client Testimonials
Awards received
User Conversion Form
Blogs
AI Chatbot
Button for user conversion
Design Process
Competitive
Analysis
Content & Analytics Audit
Problem Synthesize
Affinity Mapping
Research Findings
SWOT Analysis
Success Metrics
Information
Architecture
Site Map
Wireframes
Style Guide
Prototype
Usability Testing
Prototype KPIs
SEO
Hand-off Ready
CMS Templates
QA Checklist
SEO Tags
Discover
Define
Design
Test
Validate
Deliver
Key Focus
The platform acts as a discovery layer for potential clients to quickly understand TechnoMark’s AI-driven solutions, industries served, and technical credibility, guiding them seamlessly from exploration to inquiry.
A clear information hierarchy, structured navigation, and responsive layouts ensure users can find the right solution efficiently across devices.
AI-Driven Clarity
Explain complex intelligence
Scalability
Designing for Growth
Trust & Credibility
Designing with Transparency
Efficiency
Reducing Friction in Navigation
Content Audit
The existing website was systematically examined, analyzed, and categorized to evaluate the content, hierarchy, and performance.
This process helped in identifying outdated or irrelevant material that doesn’t align with the company’s goals.
Outcomes -
- Repetitive sections found
- Lack of hierarchy
- Lack of AI-ML content
- No lead generating CTAs
Affinity Mapping
We employed affinity mapping techniques to analyze data clusters, eliminating redundant and repetitive information.
This process was pivotal in refining the information architecture, ensuring a streamlined and efficient user experience.
Outcomes -
- Clear content themes
- User mental models surfaced
- AI value tied to outcomes
- Content priorities set
- Navigation and CTAs informed
Site Map
The sitemap established a clear structure and hierarchy, guiding users from high-level AI offerings to detailed solutions and case studies through a logical, intuitive flow.
Design System
The implementation of a design system was an essential step to ensuring a consistent visual identity across the website and maintaining the branding. This incorporated standardized design principles, UI components, typography, color schemes, and interaction patterns.
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
14px
Regular
Header
Footer
Button
Card - Content
Cards - Metrics
Medium
Semi-bold
Bold
16px
18px
20px
24px
32px
Primary
Secondary
Disable
Button
Button
Button
Button
Button
Button
Design Outcomes
AI Solutions Page
Client Testimonials
Company's Approach
Case Study Page
AI Solutions Page
Key Learnings
Designing TechnoMark’s website reinforced how critical it is to turn technical depth into clear business value, guide B2B decision journeys, and build content + systems that scale.
Simplifying AI Complexity
Breaking down complex AI offerings into clear, relatable narratives that users can quickly understand and trust
Designing for Smooth Handoffs
Creating shared clarity across design, business teams and engineering to reduce friction and speed up decision-making
Clear and Simple Navigation
Structuring content so users intuitively find what they need without getting lost in technical depth
Liked my work?
LET’S CONNECT!
juhimodi1998@gmail.com
Based in USA